fredag 19 februari 2010

Make an iSandwich, SonyEricsson version

I just got this pictures from Jonas O. He was inspired from our movie and made an iKnäckemacka. In Sweden we have this bread that is very hard, you need strong teeth to eat it. But it´s all crispy and healthy. He used apple, kiwi, ketchup and I think it´s a kind of silver decorations for birthday cakes.

Very inspiring! Send us your pictures of an iSandwich.

onsdag 3 februari 2010

Iphone Wallpaper - a snack on the fly

There has been some suggestions on making an iSandwich wallpaper for the iPhone and of course we have given it a thought. More than that, we made some.

The wallpapers comes in three flavours:
“The Branded iSandwich”, “No-Brand-iSandwich” and the “iSandwich Motto”.

Have a snack, and as always: enjoy!

/ Jon

a Superdad

Via the twitter search, I found the Nerdsallad blog, that writes about the iSandwich.

And there he is. An amazing dad spending hours every week designing the lunchbox for his son. He often makes superheroes. I wonder if his going to make an iSandwich next week?


Five ways to use social media

I had a very interesting day yesterday. First I had a little chit-chat with Elias. He have no Facebook, Twitter or even e-mail. He´s only seven weeks. And he is the son of my cousin. That reminds me of a story a couple of months ago when we got a picture from the hospital with our friends son. From a newly created Gmail account. The baby was just a couple of hours old, but already a part of the web...

Later in the evening I went to a conference arranged by the Swedish Chamber of Commerce in Stockholm/Uppsala. The theme was how companies can build welfare in our society". At the dinner I had a discussion with a representative from the Chamber and we talked about social media. There are lot´s of companies that want to understand how to use the social web. Here are some ways:

1. Intranet, let your employees communicate, solve problems, and communicate to help the colleges improve.
2. External information, to report what´s going on right now. Like the RedCross on Twitter
3. Business intelligence, you can listen on persons, companies, topics and trends.
4. Reversed Customer Service, like the Swedish Rail Company SJ AB that respond their passangers on twitter. When a customer writes "I´m stuck on train 1247 in the middle of nowhere and have no information" they respond with information. A couple of days ago they helped a man find the briefcase he lost on the train.
5. Build relation and engagement. All companies need customers. And it´s inspiring to see how Apple builds relation, engagement and Hype around the brand.

On the news this morning they reported that some of the parties in Sweden will learn the politicians how to use social media. After making contact with 81 members of the parliament, only 69 responded within one week.


lördag 30 januari 2010

Behind the scenes added

I added some clips from the making of the film.


Some pictures

fredag 29 januari 2010

we are viral, but are we advertizing?

"some nerd funny shit" as somebody described our movie. Thanx! In less than 48 hours we have send our nerdy movie to more than 6000 wievers. But are we advertizing something? What´s the idea? What´s the point? Well, we are viral, that´s the point.

Our movie could advertize this:
Fazer Rågform (bread)
Heinz Chili Sauce
French Mustard
Dutch Cucumber
Dole Pineapple
Chiquita Bananas (check this link)
Global knifes
and of course Apple, Macintosh or the iLife package

But it´s not

Jon that shot the film is an excellent webdesigner, and I work as a project manager and consultant in organzational development. There are a lot of work to be done. We just want to understand the mechanisms of the social web. Internet is a revolution for democracy, education, development and creativity. Kevin Kelly made a intersting talk at the TED conference in 2007. "Kevin Kelly on the next 5000 days of the internet". He starts summing up the first 5000 days of the web and expand his thoughts about the future. Inspiring!

Just think for a moment, when everybody can have an iPhone 4G in their hand. How will that world look like?


torsdag 28 januari 2010

iSandwich4G Tutorial

Yes, we are proud to present the tutorial for your very own iSandwich.

Bon Appétit!

Jakob & Jon

4403 views in one day

We are very happy for all the response from all around the world. Norway, Belgium, India(?), USA and a lots of comments from Sweden. In just 24 hours we have 4403 views. But we haven´t seen any pictures of another iSandwich yet. Be creative!


onsdag 27 januari 2010

No food was wasted!

We’ve seen that lots of people are linking to the movie – Thank you guys!

This day we would like to clarify one thing and kind of make a statement:

No food was wasted!
Just like the nature-loving-people at Apple, we to made sure not to let anything go to waste.
Luckily, food, just like glass and aluminum, is very much recyclable. Now don’t go figure you can eat glass now, the analogy does not work the other way around.

We made grate effort to buy ecological, FairTrade and locally produced ingredients, still: the Pinapple is the black sheep among fruits…

After “the wrap” we made two large iSallads using the leftovers. We just might release the “Behind the scenes” to show you.

Don´t play with the food, enjoy it!

We used Fazer Rågform, the perfect size for an iPhone, sorry; iSandwich.

You give me fever

Today Apple introduced the new iPad. Nice. We first thought we could make the movie as an iPlate. But our iSandwich is just enough. In fact, the swedish hypernerdic mentioned our iSandwich as the "ultimate sandwich for the event". In just two hours we got 320 viewers. Thanks Roger.

So how did we do it?
Well, Jakob has left the office and will share the ingredients with you tomorrow but here's the short version.

To make your own iSandwich video you will do just fine with:

- Your regular HD camcorder
- iMovie
- MacBook
- A lot of fruits
- Some extra time
- One piece of bread
- A very sharp knife

To try out the "One more thing" get a trial version of Adobe After Effects, and visit We used the basic lessons on keying and tracking to figure out how to do this.

We'd love to see what you can do at home so please send us a message if you publish or would like us to publish any images or videos.

Have a nice day!

/ Jon Wingård

Soon, very soon, there will be a boom

We now have accounts at
and this blogger/Gmail account: iSandwich4G